Totokaelo (TOH-toh-KYE-oh) is the online counterpart of Impulse, a women’s boutique in Seattle, Washington.
Totokaelo is the same team, inventory, and headquarters as Impulse. It’s an extension of the philosophy, values, and style currently found in our brick-and-mortar store.
Since opening our doors in 2003, we have earned an international reputation for our brand selection and editing skills. While the Impulse blog gained a loyal following, ordering was only available by telephone.
In the Spring of 2007, we began mapping out our ideal online community and boutique experience.
The result is Totokaelo, launched in May 2008.
Totokaelo does two things.
SHOP. We offer a tightly curated selection of clothing from young and well-established designers, available for purchase online.
Our goal is to source the strongest artists and thinkers in the fashion world today. We edit the collections to strongly represent our aesthetic, consistently choosing pieces that are timeless, versatile, and well crafted.
Because our return and shipping policies mirror larger ecommerce entities, you can take a risk on a young designer without worrying about boutiques’ store-credit-only policies.
If you need help determining if an item is right for you, please don’t hesitate to contact us. We are here to help.
TALK. We encourage and facilitate the free exchange of information through the creation of a private online community of like-minded individuals.
Totokaelo is more than a boutique; it’s a forum for honest feedback and advice. We have designed the site to be user-driven, allowing ample space for user comments (both on the blog and each item page) and personal profiles.
Through Totokaelo, you have access to women who share an interest in the same designers. If you’re wondering how a particular item fits, looking for new music, or need a recommendation for a hotel in Tokyo, you can turn to a community of women with similar tastes to your own.
Impulse and Totokaelo are owned by Jill Wenger. Jill currently lives in Seattle and can be reached at jill@totokaelo.com.
Totokaelo HQ
3516 Fremont Place North
Seattle, Washington 98103
info@totokaelo.com
Thanks to Aly Valli, Mark Kincaid, Jennifer Maas, and Strath Shepard for your involvement on this project.
